September 2024
|
|
International Management Review (IMR) is a peer-reviewed journal published twice a year since 2004.
Published bi-annually in March and September
Published bi-annually in March and September
| imrv20n2-frontm.pdf |
List of articles
|
Vertical Divider
Author
|
Haaniya Umair is a graduate student of Business Analytics at the Questrom School of Business, Boston University, with a strong background in data mining and analysis. She is enthusiastic about researching emerging trends in business and marketing and is committed to leveraging her skills to drive industry innovation and improvement.
Dr. Ahmad Khan is a communications and networks engineer with a doctorate in management, specializing in organizational behavior. He is deeply enthusiastic about research and teaching. He also holds multiple certifications in executive and personal coaching. Ahmad is also the founder and research fellow at WISER, the Writing Institute for Social and Educational Research. |
|
Vertical Divider
Abstract
|
This research paper proposes a construct for a strategic framework for leveraging artificial intelligence (AI) in business marketing to optimize return on investment (ROI) and improve client satisfaction. The framework builds upon existing marketing strategies by combining key concepts from contemporary research with insights extracted from a quantitative analysis of secondary data sources, including customer behavior metrics, campaign performance data, and market trends.
The proposed AI-driven framework can utilize AI and machine learning techniques to develop targeted marketing strategies that dynamically adjust to consumer preferences, behaviors, and market conditions. By aligning marketing efforts with data-driven insights, the framework is designed to maximize the efficiency of marketing budgets while enhancing client satisfaction. Additionally, the framework's adaptive and scalable design allows for the incorporation of additional components and variables as AI technology and market dynamics evolve. This paper lays the groundwork for future research and practical applications, offering a flexible use case for AI modeling that businesses can further develop to achieve their specific marketing objectives and optimize outcomes. Keywords: AI in marketing, framework for social media marketing, return on investment, client satisfaction, data-driven marketing strategies, marketing optimization, use case for AI and big data
| ||||
|
Vertical Divider
Authors
|
Dr. Michael Williams, Ph.D., MBA, is the Dean of the School of Business and Management at Thomas Edison State University in Trenton, NJ. As the school's chief academic and administrative officer, he leads all aspects of the school's scholar-practitioner-focused degree programming. He implemented a scholar-practitioner, interdisciplinary curricula approach, developed degrees at all academic levels, and presents at national and international conferences of leadership, adult learning, and distance education. Dr. Williams's research and publishing interests include the psychodynamics of leadership, adult learning, change management, and workplace bullying. Dr. Williams earned a Ph.D. in Educational Leadership, Policy, and Administration and an MS in Human Resource Management from Fordham University. In addition, he holds multiple graduate degrees, including an MS in Labor and Employee Relations, an MBA in Management, an MS in Mental Health Counseling, and an MA in Psychoanalysis.
Dr. Tami Moser Ph.D., DBH is a Chair of the Department of Pharmaceutical Sciences and Associate Professor of Pharmacy Administration at Southwestern Oklahoma State University in Weatherford Oklahoma. She is also the creator and coordinator of the Center of Excellence in Pharmacy Leadership, Innovation, and Quality Outcomes for the College of Pharmacy. In addition, she has served as a consultant in Higher Education and in the healthcare industry. Dr. Moser holds multiple graduate degrees including: Ph.D. in Organization and Management with a specialization in Human Resource Management from Capella University, a Doctorate in Behavioral Health (DBH) with a specialization in the development and management of integrated health care teams focused on quality outcomes from Arizona State University College of Health Solutions, and Master in Public Administration with a specialization in Management from the University of Oklahoma. Dr. Garry McDaniel Ed.D. is a member of the executive board of the International Coaches Union, and mentor with Thomas Edison State University in Trenton, New Jersey. He received his doctorate in Human Resource Leadership at the University of Texas and has served as a faculty member and university administrator over the past 15 years. His experience includes over 25 years leading state and federal programs and the Global Leadership & Succession Planning efforts a global semiconductor manufacturer. He has authored a number of articles and several books- Managing the business: How successful managers align management systems with business strategy (1999); Conflict to Cooperation: A process for mediating group differences (2005); A Dog’s Guide to Happiness: Seven secrets for a better life from man’s best friend (2017); High-Performance Coaching (2017); Team Building Activities for Coaches (2019) and, Conflict Management in Healthcare: Creating A Culture of Cooperation (Jan, 2021). Dr. Tara Kent Ph.D. is the Dean of Arts and Sciences and a Professor of social science at Felician University. In her current role, she serves as the chief academic officer of the School and oversees all social science, natural and applied science, and humanities programs at the graduate and undergraduate level, leading the development, implementation, and assessment of these programs. Previously, Dr. Kent served in a variety of roles in the Pennsylvania State System of Higher Education, including Dean, Associate Provost, Associate Vice President, and Provost. While on faculty at Washington College, the University of Delaware and Purdue University, she taught a breadth of courses in the social sciences. She maintains an active research agenda, and presents her work to audiences in the academy, and in professional and service organizations. A published author, her work appeared in Gender Violence, an edited anthology that was widely used as a text for college courses. Dr. Kent earned the doctoral degree at Purdue University in sociology with a concentration in social inequalities at the intersection of race, class, and gender. |
|
Vertical Divider
Abstract
|
This article explores the influence of resistance on coaching efficacy. Resistance is a key psychodynamic construct that can inhibit coaching efficacy. Coaches and a coaching alliance to achieve stated personal and professional goals. Thus, examining the applicability of key concepts in psychoanalytic theory and the influence of resistance in coaching could lead to a greater understanding of its role in the coaching relationship and strategies enabling the advancement of this increasingly utilized developmental process. This paper explores four areas: 1) a review of associated psychological literature, 2) resistance and defense, 3) categories and levels of defense mechanisms, and 4) classifications of defense mechanisms, and 5) applications of psychoanalytic theory and strategies in coaching.
Keywords: resistance, defense mechanisms, coaching, psychodynamics
| ||||
|
Vertical Divider
Authors
|
Dr. Ying Wang, DBA, CPA is a professor of accounting at Montana State University-Billings in Billings, Montana. She has done extensive research in the financing accounting area. Her major research interests are financial accounting and reporting. [email protected]
Debra M. Schoenfeld, BBA, MBA, CPA, JD, LLM is a professor of tax and business law at Montana State University-Billings in Billings, Montana. Background includes experience in public accounting and working for one of the top fortune companies. Professor for the last 10 years. Major research in the area of taxation and accounting. [email protected] |
|
Vertical Divider
Abstract
|
This study explores the intricate relationships between ownership structure, corporate governance, and company performance in the modern corporate landscape. Utilizing data from the China Stock Market & Accounting Research Database (CSMAR) covering 2010 to 2018, the study investigates various corporate governance mechanisms, including ownership structure and board composition, and their impacts on company performance measured by return on assets (ROA), stock return, net income, and market-to-book ratio. The analysis employs both linear and monotonic methods to capture the complex, nonlinear relationships inherent in these variables.
Key findings indicate that ownership concentration and insider equity holding positively influence ROA and net income but have mixed effects on stock returns. Larger board sizes for both boards of directors (BODs) and boards of supervisors (BOSs) are negatively associated with ROA and stock return, suggesting that overly large boards may impede company performance. Conversely, the dual role of the BOD chair as CEO, often criticized as management entrenchment, is shown to enhance income growth and ROA. Independent BOD members, typically considered beneficial for corporate governance, have a mixed impact, improving long-term stock returns while potentially hindering company growth and ROA. These findings underscore the need for a balanced approach to corporate governance and ownership structure. While ownership concentration can boost earnings and stock returns, excessive insider ownership may detract from stock performance. Additionally, while stock-based compensation can incentivize earnings, it should be implemented judiciously to avoid negative impacts on stock returns. The study provides practical implications for companies seeking to optimize their governance mechanisms and ownership structures to enhance overall performance. Keywords: company performance, corporate governance
| ||||
|
Vertical Divider
Authors
|
Dr. Todd Kramer is the Associate Dean of the School of Design and Engineering and is an Associate Professor in the Industrial Design department at Thomas Jefferson University. Dr. Kramer has earned a Doctorate in Business Administration (DBA), an M.S. in Interactive Design and Media, and a B.S. in Industrial Design. His research focuses on understanding how Design Thinking models are successfully implemented in professional practice and exploring thematic coding approaches within qualitative research scenarios. With over twenty years as an Industrial Designer and administrator in the corporate sector, Dr. Kramer integrates industry best practices and active learning principles into his teaching. He aims to equip students with the skills for successful careers upon graduation and the adaptability needed for sustained professional growth.
Dr. Tami Moser Ph.D., DBH is a Chair of the Department of Pharmaceutical Sciences and Associate Professor of Pharmacy Administration at Southwestern Oklahoma State University in Weatherford Oklahoma. She is also the creator and coordinator of the Center of Excellence in Pharmacy Leadership, Innovation, and Quality Outcomes for the College of Pharmacy. In addition, she has served as a consultant in Higher Education and in the healthcare industry. Dr. Moser holds multiple graduate degrees including: Ph.D. in Organization and Management with a specialization in Human Resource Management from Capella University, a Doctorate in Behavioral Health (DBH) with a specialization in the development and management of integrated health care teams focused on quality outcomes from Arizona State University College of Health Solutions, and Master in Public Administration with a specialization in Management from the University of Oklahoma. |
|
Vertical Divider
Abstract
|
Design Thinking (DT) has become crucial for manufacturing companies striving to meet consumer expectations and stand out in competitive marketspaces. This qualitative study explores barriers to implementing a commonly used DT model (the d.school’s DT model) in manufacturing companies, as perceived by DT consultants. While existing literature extensively covers DT processes, few studies focus on practitioner perspectives, such as the consultant, to understand the challenges of implementing the process within an organizational structure. This research identifies trust as the primary obstacle for DT consultants working with organizational members to overcome. Data was collected through semi-structured interviews and analyzed using open, axial, and selective coding to identify themes and ascertain a theoretical meaning relevant to DT practitioners and literature.
Keywords: design thinking, barriers, implementation, the d.school, manufacturing, consulting
| ||||
|
Vertical Divider
Author
|
Mr. Sarath Chandran M.C. is currently pursuing a Ph.D. in Commerce at Bharathidasan University, with research conducted at Maruthupandiyar College, Thanjavur. His research interests lie in banking, finance, and environmental sustainability. With an academic career spanning over several institutions, Sarath Chandran has been actively involved in teaching, currently serving as an Assistant Professor at Amrita Vishwa Vidyapeetham, Kollam. He has published numerous research papers in peer-reviewed journals, particularly in the field of sustainable banking, and has presented his work at national and international conferences. In addition to his academic pursuits, Sarath Chandran has developed e-learning content and has been invited to record content for online programs. His dedication to advancing knowledge in commerce and finance is complemented by his achievements, including the grant of multiple patents and accolades for his research contributions. His work reflects a commitment to both academic excellence and practical applications in finance.
Dr. N. Santhoshkumar is an Associate Professor and Research Guide at Maruthupandiyar College, Thanjavur, where he also serves as the NSS Coordinator. Renowned for his excellence in research guidance, he has successfully mentored numerous scholars and contributed significantly to academia. Dr. Santhoshkumar has published several research papers in Scopus-indexed and peer-reviewed journals, showcasing his expertise and dedication to advancing knowledge in his field. As an industrial expert, he bridges the gap between academia and industry, enriching his teaching and research with practical insights and fostering innovation in his students. Dr. B. Sathiyabama is an Assistant Professor and Research Advisor in the Department of Commerce at Government Arts College (Autonomous), Kumbakonam, affiliated with Bharathidasan University, Tiruchirappalli. With extensive expertise in banking and finance, Dr. Sathiyabama has made significant academic contributions through her research papers published in Scopus-indexed and peer-reviewed journals. She is also an active participant in the academic community, having presented research papers at numerous national and international conferences. Known for her dedication to advancing knowledge in the fields of banking and finance, Dr. Sathiyabama has guided numerous students in their research endeavors, helping shape the future of commerce education. Her work is highly regarded for its rigor, insight, and practical implications in the field of financial studies. |
|
Vertical Divider
Abstract
|
This study probes the impact of green banking initiatives on green financing and the influence of Private Commercial Banks on environmental performance in India. It scrutinizes the interplay between green banking activities and environmental performance, with green financing acting as a catalyst. A total of 1,290 responses were gathered from PCBs (Private Commercial Banks) as primary data through the snowball sampling technique, and Smart-PLS software was utilized to examine the structural relationships among the variables. The study's empirical results indicate a positive and significant relationship between green banking activities and the environmental performance of PCBs in India. Additionally, green financing was found to bridge the relationship between green banking activities and the banks' environmental performance. Furthermore, the study found that the expansion of green banking in India brings several benefits, including increasing banks' competitiveness, reducing carbon footprints, and ultimately contributing to sustainable economic growth, which leads to the progress of the nation.
Keywords: environmental performance, green banking, green finance, smart PLS, sustainable development
| ||||
|
Vertical Divider
Authors
|
Dr. Yun Kyung Cho is currently an Associate Professor of Management at Metropolitan State University of Denver. He completed his Ph.D. at The University of Western Ontario (now Western University). His research areas include e-service taxonomy, e-service resources, and e-service quality and its impact on customer loyalty. His research has been published in many international journals, including Journal of Internet Research, Journal of Retailing and Consumer Services, and Journal of Service Research.
|
|
Vertical Divider
Abstract
|
This study finds a rationale behind the use of social media from retailers’ service quality. Investigation of more than 600 internet retailers confirms active use of social media among them. For major three social media, Facebook, YouTube, and Twitter, this study validates the positive relationships between service quality and active use of social media. However, the strength of the relationship is not consistent. It changes by individual social media and the area of service quality. Findings suggest that internet retailers consider their service quality for the use of social media. In addition, different patterns of the focal relationship found in this study advise retailers that they should understand the implications of social media use regarding increased information transparency.
Keywords: active use of social media, information economics, order procurement, order fulfillment |
| |||
|
Vertical Divider
Authors
|
Mr. VM. Mukesh is a Ph.D. research scholar in commerce, Maruthupandiyar college, Thanjavur, Affiliated to Bharathidasan university, Trichy. His areas of research interest include human resource management, unorganized labors problems, Laboure laws, labors welfare management and marketing.
Dr. N. Santhoshkumar is an Associate Professor and Research Guide at Maruthupandiyar College, Thanjavur, where he also serves as the NSS Coordinator. Renowned for his excellence in research guidance, he has successfully mentored numerous scholars and contributed significantly to academia. Dr. Santhoshkumar has published several research papers in Scopus-indexed and peer-reviewed journals, showcasing his expertise and dedication to advancing knowledge in his field. As an industrial expert, he bridges the gap between academia and industry, enriching his teaching and research with practical insights and fostering innovation in his students. |
|
Vertical Divider
Abstract
|
The article explores the multifaceted impact of Artificial Intelligence (AI) on the unorganized sector, a segment characterized by informal and irregular work arrangements. Acknowledging AI as a beacon of technological progress, the study delves into the historical evolution of AI, the rise of machine learning, and various AI applications in sectors such as healthcare, finance, education, and autonomous vehicles. The unorganized sector, marked by informality, lack of social security, low wages, variable working hours, and limited unionization, faces both challenges and opportunities with AI integration. The challenges include job displacement, skills gaps, and inequality, while the opportunities involve increased efficiency, skill development programs, and entrepreneurial ventures. The role of policymakers is emphasized in implementing inclusive policies that address the unique challenges of the unorganized sector in the AI era. A SWOT analysis provides insights into the strengths, weaknesses, opportunities, and threats associated with AI implementation in the unorganized sector, highlighting the need for a balanced and inclusive approach. The article concludes with actionable suggestions, focusing on skill development, affordability, infrastructure, data privacy, customization, awareness, regulatory frameworks, and inclusive decision-making to navigate the transformative landscape of AI for the benefit of all stakeholders.
Keywords: artificial intelligence, unorganized sector, challenges, opportunities Read more |
| |||